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In recent years, the North American nut butter market has emerged as a rich case study in how consumer tastes, health trends, and digital distribution channels intersect to reshape a food category. Forecasts suggest the market
This post explores three key forces driving the market’s expansion:
The evolution of consumer dietary preferences
Product innovation aligned with wellness and convenience
The rise of e-commerce as a transformative distribution channel
I invite others in this forum to reflect, critique, or bring in related parallels from other food sectors or geographies.
I completely agree with your essay on this topic. It will be interesting to see what balance shifts take place over the next few years.